Barry F. Lorenzetti, President, CEO and Founder of BFL CANADA, was interviewed in the video series "En entrevue avec un leader", presented by Raymond Chabot Grant Thornton. He discusses how he managed the pandemic and demonstrated leadership.
Unlike his competitors, he refused to reduce salaries and instead decided to increase his efforts in recruiting new key players in order to create new business opportunities and thus fill those that will inevitably be lost.
To watch the video, click HERE! (This interview is in French and in English)